Creating a website to sell a product online is a task that might seem simple, but there are several entanglements that could hamper your success.
One of the main problems with creating a website to sell a product online is that you will need to have a competent webmaster to set up your website. You will need to find someone with experience, who can help you be visible.
Finding an experienced webmaster isn’t that difficult, but it can be very expensive to have a website built for online success.
One of the ways to offset the expense of creating a website, is to use replicated websites. Replicated websites used in your niche market can be used very successfully. These websites can be obtained for a fraction of the cost of having a website built for you.
You can also go to ClickBank and you’ll find several vendors that sell replicated websites in your target market. Some of the vendors will want a one time fee; others will want a recurring monthly fee for using the replicated website. Use your best judgement to determine what is best for you.
There is another option with regard to solving the problem of creating a website to sell products online, and that is that you can partner with an affiliate marketer and market the affiliates products or services. There are many prosperous affiliate marketers online, who have not created a website to sell online goods or services, yet they are prosperous because they have partnered with someone who know how to build a website and the affiliate has tested the copy and the websites images, to determine which copy and images performs best.
This model of partnering with an online partner is similar to being a franchise owner. In a regular brick and mortar business as a franchise owner, you do not have to “create, ” a product or service, you only need to follow a proven pattern to become successful.
The franchisor has done all the “heavy lifting” in order to get the business started. This is the exact model used to become an affiliate marketer. The affiliate has done all the start-up work needed for you to become a successful affiliate. In essence by being an affiliate, you are tucked in a safe haven for online marketers. By being an affiliate you are not saddle with all the hassles that the creator of the products must address. Concerns like finding the best product to create. Or, finding good marketing strategies. Then there is the problem of transporting the product or service to the market If the product is a tangible product, this creates more of a challenge to get the product to the market. Finally, how do you receive payments for your product from the customers?
These are all concerns that need addressing before you can become a successful online marketer. As stated earlier, affiliate marketing offers comfort from all of the above mentioned problems. However, there are still two major problems that the average marketers must address.
Number one, is promoting the affiliates website. It’s one thing to join an affiliate program to sell their products or services online, but it takes competent skill level to properly promote your website online. It can be quite costly to advertise a website online. Many marketers give up their online business, because they can’t get traffic to their affiliate website. Often they run out of money trying to promote these online websites. Google AdWords advertising, MSN, and other pay per click advertising can be costly. Many other affiliate marketing strategies are costly. Methods like magazine advertising or post card marketing can put you in “the red, ” quickly.
Let’s look at an example of how you can easily spend your way into oblivion by trying to promote a website. The cost to advertise via pay per click could easily cost you $200 – $500 per month if you are hoping to get in the top 5 for ad posting with Google. Ad clicks hover around one dollar per click and you are wanting to get 200 to 500 clicks, per word then you will spend anywhere from $200 – $500 per month.
Other methods of advertising could be costly as well. For example, advertising your site by using ezine ads in a good converting ezine, could easily cost you $200. 00 to $600. 00 per 50, 000 readers.
Voice broadcasting cost roughly, $30. 00 to advertise to 3000 prospects. Multiply these numbers by 7 times in order to reach roughly 20, 000 prospects, and you are out of over $200. 00.
The point here is that good paid traffic is very expensive. That leads us to the number two problem with affiliate websites. That problem is that the owner of the affiliate program, pays to little in commission to the affiliates. Typically, the commission pay, pays out anywhere from 40 to 60 percent for the affiliate product being offered. The problem is that if your conversion rate isn’t converting high enough, then your cost to advertise your website will keep your website business from being a profitable online business, due to much overhead.
Finally, creating a website to sell products online is both challenging and rewarding. Getting a product or service that is needed, yet unique would be ideal. Also getting a product that pays enough commissions to overcome debts caused from promoting the product or service, and render a profit, would be ideal.